Getting your site listed on Google’s Search Engine Results Pages (or SERPs) is easy, but getting to the top is a challenge. Unfortunately, SEO won’t put your site at the top of Google’s SERPs in just one move. It is a long-term process that takes time, commitment, and a multitude of tasks.
There are hundreds, if not thousands of other businesses competing for the same spot, #1 in the Search Results. All of them are constantly updating, tweaking and posting new content to try and rank higher. No tool can instantly bump your site to #1.
Google needs to see that your site is relevant to what people are searching for. You can do this by implementing keywords into your content that people may be searching for. You can also implement link-building to establish yourself.
For an example of how to implement keywords, try listening to something informational with a robotic voice. I first noticed this while learning about dog breeds and coming across Top Animals TV on YouTube. Since the robotic voice has limited fluctuations, the keywords and phrases really stand out! You can also use tools like Google’s Keyword Planner to help find relevant keywords. You may find better results from unexpected keywords, so it helps to try different things if what you’re doing isn’t working.
Much like how citing your sources in a paper or book proves credibility, linking to other sites can do the same thing. Linking to other relevant sites show search engines that your content is relevant to those other sites. With this being said, it is important to remember to link to sites that are actually relevant to your content. Don’t just link to other popular sites and hope for the best.
You should also be sure to only use original content. The point is to establish credibility for your own work or content, not to redirect people to other sites. You might see something interesting on another site and want to share it on your own site, but make sure that what you share is original. You certainly don’t want to steal someone else’s content (since that is illegal). If you are wanting to share something word for word or something like an image, make sure you have permission from the other site to do so.
There are also tools available to see how many links you should provide per page to rank among competitors, such as this link explorer by Moz: https://moz.com/link-explorer
Google Is Constantly Changing
Every now and then, Google makes changes to its algorithm. This forces businesses to adapt to these changes and continuously make their own changes to stay competitive in search rankings. These changes to the algorithm may sound obnoxious at first, but they are also what keep marketers from “mastering” the system and staying on top – thus letting smaller businesses have a chance!
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